Circana Supermarket Floral Sales Data

Floral Remains an Above-Average Performer at the Start of Fall

The year ends on a high note
According to the latest Circana (formerly IRI) results, the floral department continued to be an above-average performer in the four and 52 weeks ending December 31st in comparison to the same set of weeks last year.

The four weeks showed a 5.5% increase in dollar sales over year-ago levels. Unit sales were up by 5.5% — making it one of the few departments with a positive growth performance. The same was through when looking at all of 2023. Floral dollar sales increased by 5.0% and units pulled ever so slightly ahead of 2022.

STATE OF FLORAL

Floral Department	Dollar Sales	Dollar % Change vs. Year Ago	Unit Sales	Unit % Change vs. Year Ago
4 weeks ending 12/31/2023	$490M	+7.9%	44.6M	+5.5
52 weeks ending 12/31/2023	$8.0	+50%	827M	+0.1%

Source: Circana, Integrated Fresh, MULO, 4 weeks ending 12/31/2023

Annual floral department sales in Circana’s multi-outlet channels totaled $7.980 billion. These outlets sold 827 million units in 2023.

Sales by Type

Strong sales performances by the powerhouses solidify dollar and unit gains in December
At the category level, performances were mixed with strong growth for bouquets, roses and arrangements. While potted plants were the top sales driver in December, unit sales were slightly down year-overyear. In contrast, roses, bouquets and arrangements had double-digit unit increases when comparing sales to December 2022..

TOP PERFORMING COMMODITIES

4 w.e. 12/31/2023	Price per unit	% Change vs. year ago
Floral Department	$10.99	+2.3%
Potted plant	$9.26	+1.9%
Rose	$12.76	-0.2%
Bouquet	$12.94	+2.0%
Arrangements	$29.70	+3.1%
Consumer bunch	$6.32	+0.9%
Holiday	$15.59	+1.4%
Outdoor plant	$7.85	-9.4%
Bulb	$5.38	+1.1%